Friday, May 14, 2010
RAAVANAN CREATES A GREAT FIRST IMPRESSION
The ‘first look promotional’ event of Mani Ratnam’s Raavanan was held today at the Lady Andal school grounds. It was a brief but captivating capsule that lasted just about an hour, 7:45 to 8:45 p.m, to be precise. The event was supposed to be a belated audio launch function. The audio of Raavanan was officially released a few days back and has received some great response.
Today’s event was colorful and energetic and in a way reflected the mood of the film. The stage erected for the event resembled a dense forest. The highlight of the event were the live performances. First it was singer Karthik’s turn to mesmerize the audience with his rendition of the melancholically romantic ‘Usure Pogudhe’ as he emerged from the thickets of the forest. Then, Vikram infused huge energy into the audience as he danced to the power packed ‘Kodu potta’ number. The performances were rounded off with a delightful combination of Kaviperarasu Vairamuthu and Rahman. As the former read out lines he had written; Varuven Naane Meendum Varuven; Rahman put the lines to tune and sang them. The song is not part of the Raavanan audio CD, but we hope it will be part of the movie.
Finally, the trailer and song clippings were screened which instantly created a lot of excitement. The small portions that were screened suggested that Raavanan will be a high quality, high impact product which should not be missed.
The event was anchored by actor Karthik and Priyamani while others from the cast like Prithviraj and Prabhu shared their experiences during the making of the film with the audience. Almost the entire cast and crew of Raavanan were present at the event including cinematographer Santhosh Sivan.